History
Our story
2002
College roommates.
Bret and Tony were college roommates. Bret went into trading, Tony into startups, and both developed skills with hopes of one day working together.


2020
Mortgages.
They both refinanced their mortgages during the 2020 dip and realized:
1. Calling lenders was a hassle.
2. No one notified them when rates dropped. They refinanced knowing better rates might be out there, but they couldn't invest the time to track them down.
2022
Apriority.
Apriority was born, like many businesses from a simple question: Why isn't this automated? Why does it have to be so painful? Bret and Tony realized lenders profit when borrowers remain unaware of better opportunities, so they decided to level the playing field.

Summary
We are...
founded in
2022
based in
San Francisco
people who believe in
100% transparency
completely
remote
made of
grit and tenacity
your
ally
Our mission
Few words from our founders
Dear Customers and Partners,
At Apriority, our mission is clear: to help you spend less on debt and make smarter financial decisions. The lending system has long favored lenders, but we're here to change that. Using advanced AI and machine learning, our platform ensures you always get the lowest possible loan rates while continuously monitoring the market for savings opportunities.
Unlike traditional platforms, the commissions lenders pay us fund your account. Our subscription-based model allows us to negotiate lower lender margins, passing the savings directly to you. We're committed to optimizing your debt across all loan types—home, auto, personal, and student—helping you minimize interest costs and achieve financial freedom.
Thank you for trusting Apriority as your partner in debt management. We're proud to be revolutionizing the lending landscape, and we look forward to continuing this journey with you.

Tony & Bret
Co-founders
Interested in working with us?
We're always looking for bright people.
What it's like to work at Apriority?
- Make a huge impact
- World-class global team
- Stock options
- Fully remote
- Flexible (async) work hours
- Medical/Dental/Vision benefits
- Unlimited PTO
- Family focused leadership





